With the many changes that face the marketing and advertising industry also comes an opportunity for brands, agencies and publishers to re-evaluate their data strategies and set themselves apart. Alliant has been growing, adding talented individuals to help our clients and partners do just that. These seven new additions will be focused on building out new tech, stronger analytics and helping brands navigate the challenges and opportunities of the next wave of data-driven marketing. Let’s meet the new team!

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers across brands, agencies, and publishers, 42% of respondents expect to increase spending on use of 1st party data due to changes to 3rd party cookies and identifiers. Yet, they also found that less than half of data users are collecting sophisticated media, shopping and behavioral 1st party data…