Adapting to the New Normal

By JoAnne Monfradi Dunn, President & CEO

One interesting observation I’ve heard about COVID-19’s impact on our lives and businesses is the accelerated adoption of new “norms” that otherwise might take five to ten years to come about naturally.

The rapid shift to remote work and tele-learning are two obvious examples. The surge in food delivery and media subscriptions — as we’ve observed in our own DataHub — is another powerful signal.

No doubt you have other examples from your own experience. Love it or hate it, we have no choice but to incorporate rapid change into our lives and our businesses. And while change is nothing new in the marketing industry, it is coming at us faster than ever…

4 Quick Tips to Guarantee Digital Audience Testing Success

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of digital marketing campaigns. In planning stages, strategists pay particular attention to defining their target audiences. Yet despite the initial investment in an audience-first strategy, all too often test audiences come and go from a campaign without the same level of consideration that was given upfront, and campaigns suffer…

5 Reasons to Maintain a Human Element in Marketing Data

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely accessible. As the industry has leaned into data-driven marketing and predictive modeling, marketers can often find themselves relying too heavily on automated analytic tools without realizing the potential hazards. Whether starting off with a “magic box” look-alike modeling solution, or implementing advanced analytic workflows leveraging multichannel data, maintaining a human touch is critical to success…

Why You Need to Build a Data Governance Team Right Now

Originally published by Street Fight Magazine, this commentary from Alliant’s compliance expert introduces the the importance of a Data Governance for brands. You may know Nick from CCPA and other compliance related conversations with Alliant. Here he offers the what, why and who that every brand should consider when building a Data Governance Team in their organization. 

Modern marketing has increasingly become a data-driven practice by necessity. Any organization lacking a data strategy is lagging behind its technologically advanced competitors

Alliant Team Spotlight: ETL Team

Each quarter, InsightHub will highlight a different team that executes important behind-the-scenes functions…

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.