September Reflections

A Message from JoAnne Monfradi Dunn, President & CEO

While September brings the end of one of my favorite seasons, it is also a time for reflection on the year to date and the three short, but impactful months that lay ahead. Alliant celebrated 20 years in August, and we have been particularly reflective on our history as a company and the story we tell together. 

The content in this quarter’s Member newsletter highlights just how far we have all come. It honors our direct mail roots, digging into what is impacting the channel’s current landscape, including the challenges of limited printing supplies and the opportunities in new triggered direct mail applications.  The importance of teamwork, both internally at Alliant but also with you, our Members, is highlighted in a closer look at the talent it takes to build a predictive model. Notably, we shine a light on our digital transformation and future evolution with updates on Alliant’s approach to identity management. 

We hope this content helps you reflect on the channels and tactics that have helped establish your marketing success; where they have been and where they need to go.  As you plan for the rest of the year and start to look ahead to 2022, we are excited about our continued partnership and driving your marketing success forward.

As always, please reach out to me or your Account Executive with any ways we can better support your business goals for the remainder of 2021 and beyond.

JoAnne Monfradi Dunn

President & Chief Executive Officer

 

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Direct Mail’s Short-term Obstacles Could provide Long-term Benefit to Marketers

Originally published by AdWeek360 in September 2021.

In March 2020, when the ad industry slowed to a crawl, there were many questions about what the future held. The uncertainty of the pandemic spilled into everything, and there were questions swirling about when advertising would come back, and what it would look like…

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.