Alliant’s Commitment to Members
and the Community

By JoAnne Monfradi Dunn, President & CEO

As we wrapped up 2021 and extended our wishes for a happy and prosperous new year, none of us anticipated the events that would challenge us in 2022. It is important to acknowledge the varied impact on our respective businesses.

With the world economy in flux and inflation shifting US consumer spending, advertising for brands and agencies has been flipped on its head.  We are cognizant of the potential impact this has on DataHub Members, and the business decisions you are required to make.

Despite the many headwinds, Alliant’s growing team continues to work tirelessly to share insight on market trends, new ideas on programmatic, data-driven TV and the value of third-party data.

We hope these insights will support you to achieve your business goals this year. And, as always, please reach out to me or your Account Executive if there is anything more we can do to better partner.

 

Alliant stands in solidarity with Ukrainian people.

 

The invasion of Ukraine has given us all uneven footing. We have friends and family in Ukraine and are working to support them during this time. Alliant also continues our commitment to supporting Members through transparency, collaboration, and community – working together in hopes for a better tomorrow.

Highlights from Winterberry Group’s 2022 Annual Market Outlook

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant…

Key Takeaways from RampUp 2022

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference…

What Would a First-Party Data Only World Look Like?

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was performing better, and the focus was pivoting away from third-party data…

Fast Team Growth to Start 2022

Alliant has big plans for 2022 and we’re excited to be starting off the year with new talented associates. The best part? Growth is happening across all areas of the business…

3 Best Practices for Planning a Data-Driven TV Ad Campaign

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent

Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive fragmentation of publishers, to technological transformation in both targeting and attribution, it’s no wonder that advertisers are wrestling with uncertainty when it comes to building new strategies for their TV advertising campaigns…

SNIPPETS

A selection of current happenings and news items from Alliant that may be of interest to our Members.