By now, everyone who relies on marketing data for business success understands that the rules are changing. Virtually every consumer-facing business needs to re-consider its obligations regarding consumers’ rights to transparency and choice  in using personal information.

At Alliant, we see compliance as a team sport.

We have been working diligently to prepare for Alliant’s obligations under the California Consumer Protection Act (CCPA) as well as other pending state laws ­— partnering with our peer marketing services provider organizations to develop industry standards for categorizing and reporting on data use for consumers requesting more information.

Our goal is to ensure that everyone in Alliant’s network has the information and tools needed to fully comply with CCPA

As we work to finalize definitions and create the processes required to address CCPA, our attention is now turning to DataHub Members and other partners. Our goal is to ensure that everyone in Alliant’s network has the information and tools needed to fully comply with CCPA — as well as new consumer transparency regulations that may follow.

Over the coming months, look for more information from Alliant on CCPA. Our team will be reaching out to answer any questions or concerns our Member organizations may have, and to identify areas where we can support your compliance efforts.

We believe that access to consumer data is a privilege, and we support efforts to educate consumers and lawmakers about the benefits of data-driven marketing. Working together, we can ensure that the entire data supply chain is secure, transparent, and compliant.

All the best,

JoAnne Monfradi Dunn
President & CEO

ABOUT JOANNE

President & Chief Executive Officer

JoAnne is the founder of Alliant – and the architect of our vision to deliver innovative consumer targeting solutions powered by the aggregated purchase transactions of multiple direct-to-consumer marketers.

A lifetime marketer, JoAnne’s career includes positions at Time Life, The Norman Rockwell Museum, and Mal Dunn Associates. She is a committed advocate for development of comprehensive data governance and security standards, and has a long history of industry service. She is also an expert baker.