Each quarter, InsightHub highlights a different Alliant team, however, this quarter, in honor of supporting your 2021 multichannel planning we’re highlighting one of our partners that makes that possible: LiveRamp. Alliant’s VP of Digital Platform & Agency Partnerships, Matt Frattaroli, was recently featured in a LiveRamp partner video. Check it out here!
LiveRamp is a leading data connectivity platform that’s powered by core identity capabilities and an unparalleled network. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.
The Alliant and LiveRamp partnership has grown over the years from data onboarding and digital audience distribution to include Liveramp’s IdentityLink. This allows for people-based marketing initiatives across digital channels and addressable TV segment distribution to cable and satellite providers for audience targeting on linear TV.
LiveRamp helps Alliant onboard, pseudonymize, and distribute highly predictive audiences. Given Alliant’s analytic approach and an ethos grounded in privacy by design, LiveRamp was a natural choice for an onboarding partner. LiveRamp serves Alliant by delivering at-scale products and services that can be activated virtually anywhere across the data marketplace.
“In order to ensure our audiences are available across the digital world, we partner with best-of-breed platforms like LiveRamp,” says Matt Frattaroli, Alliant VP of Digital Platform & Agency Partnerships. “We work across their product and strategy teams to ensure that we are always on the forefront of identity and audience delivery to DSPs like MediaMath to TV platforms like Hulu and Xfinity to the latest platforms like Amazon DSP and Snapchat. LiveRamp helps future-proof our identity and provides a virtual guarantee that Alliant can be everywhere our clients need us.”
“Alliant is known as ‘The Audience Company’ for good reason: with over 2,200 segments based on transactional and behavioral data, making them a leader for retail, D2C and finance audiences,” says Kathleen Matawaran, Customer Success Manager, Data Partnerships at LiveRamp.
Want to learn more about our partnership with LiveRamp? Reach out to Matt and the Digital Team to brainstorm how your 2021 programmatic and TV campaigns can benefit.
ABOUT THE AUTHOR
Natalie Carnazza, Marketing Coordinator
Natalie manages Alliant’s event sponsorships and social media. She is a graduate of Western Connecticut State University, where she earned a Bachelor’s of Business Administration in Digital & Interactive Marketing. Natalie interned on Alliant’s Product Marketing team throughout her senior year of college and was brought on full-time shortly after. When Natalie is not at work, you can find her writing pretty letters for her calligraphy side hustle or talking about her two cats.