The Holidays are a natural time to take stock of what took place this year and begin setting priorities for the year to come.
Among the many 2019 accomplishments logged by our team, increased engagement with DataHub Members ranks high on my gratitude list.
The goal of a marketing cooperative is to pool resources and create a deeper well for all Members to draw from. On the data front, the Alliant Team have made great strides with 20 new members introduced to the DataHub in 2019. Wins have also been accomplished in product innovation. Interest-based audiences, digital leadership and machine-learning capabilities are best in-class solutions that are generating value across our Membership.
Our vision is to make the Alliant Customer Experience the gold standard in support for direct-to-consumer marketers.
But with all that’s been accomplished, we feel like we are just getting started. Our vision is to make the Alliant Customer Experience the gold standard in support for direct-to-consumer marketers.
What does that mean? In part it means increased communication and transparency. This newsletter is one small example of trying to share more insight from Alliant thought-leaders in areas like strategy, technology and compliance. We are also executing on initiatives to simplify solution development and improve quality.
Hopefully, you’ve already noticed some improvements — but more important, we want to know where else we can deliver more “wow” for you. Whether it’s more access to SMEs, new/different reporting or more time with your Account Executive. We want to hear from you.
The way we see it, we are the stewards of a Member-driven data community — and our mission is to make each Member’s marketing more successful. Working together, we can achieve more. So tell us where we can add more value to your business. It’s been a great year, in many ways, and I look forward to making 2020 even better together.
JoAnne Monfradi Dunn
President & CEO
President & Chief Executive Officer
JoAnne is the founder of Alliant – and the architect of our vision to deliver innovative consumer targeting solutions powered by the aggregated purchase transactions of multiple direct-to-consumer marketers.
A lifetime marketer, JoAnne’s career includes positions at Time Life, The Norman Rockwell Museum, and Mal Dunn Associates. She is a committed advocate for development of comprehensive data governance and security standards, and has a long history of industry service. She is also an expert baker.