A selection of current happenings and news items from Alliant that may be of interest to our Members.
Expanding Brand-Specific Audiences
70+ new purchase-based brand propensity audiences are now available in all major platforms for two new categories: big spenders and brand switchers. Check out the updated taxonomy, or reach out for brand-specific custom audience solutions based on credit and bank card transactions.
Alliant in the News
Alliant’s VP of Digital Platform & Agency Partnerships, Matt Frattaroli, explores how contextual and audience targeting can be complimentary media buying strategies and how they can work together for the best results. Read the full article featured in AiThority.Com.