Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Expanding Brand-Specific Audiences

70+ new purchase-based brand propensity audiences are now available in all major platforms for two new categories: big spenders and brand switchers. Check out the updated taxonomy, or reach out for brand-specific custom audience solutions based on credit and bank card transactions.

Alliant in the News

Alliant’s VP of Digital Platform & Agency Partnerships, Matt Frattaroli, explores how contextual and audience targeting can be complimentary media buying strategies and how they can work together for the best results. Read the full article featured in AiThority.Com.

Donna Hamilton, SVP of Data Strategy, provided her thoughts on the data industry and its future in the latest edition of Truthset’s Inside the Data Providers Studio.
Alliant is proud to welcome Mitch Eisenberg to our leadership team. As the General Counsel and Data Compliance Officer, Mitch will be a strategic advisor as we continue to lead our Members and partners into the future of omnichannel marketing.

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

As a member of the AI and Machine Learning working group, VP of Data Science Malcolm Houtz joined industry peers as a contributor to the IAB’s latest report Understanding Bias in AI for Marketing. He also offered his insight in a live panel discussion focused on establishing frameworks for better AI solutions.

Clara Barnett, Project Manager of Sales Operations Improvement, was presented with the 2021 Young Professional Award from the Hudson Valley Direct Marketing Association. Alliant is proud to recognize Clara for her contributions to the marketing community and our organization.

Donna Hamilton, SVP of Data Strategy, was named a 2021 DMCNY Silver Apples honoree this year. As a member of the leadership team, Donna drives growth and marketer success by supporting Alliant’s sales, product, and analytics teams with innovative data solutions. We congratulate Donna on this well-deserved recognition!

Alliant’s President & CEO, JoAnne Monfradi Dunn, was a judge for the 2021 AdExchanger Awards at AdExchanger’s Programmatic I/O conference in October. JoAnne brought her unique perspective and extensive industry knowledge to the panel. We look forward to what 2022 brings in marketing innovation!

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Alliant Joins Unified ID 2.0

Alliant partners with The Trade Desk and other industry leaders collaborating to make an open source alternative to third party cookies, a reality. Learn more in this press release.

Brand-Specific Audiences Just Got Better

350 new syndicated brand propensity audiences launched this month.  Explore the taxonomy or build stronger brand-specific custom audiences leveraging detailed credit and bank card transactions. Learn more about custom audiences.

Alliant in the News

Advertisers, do you know where your audiences come from? Addressing these barriers will create improved data strategy and much more.

The DataHub saw a 57% YoY increase in new customers across email, internet, radio and TV channels, and they placed 82% more orders than in the prior year. See what else we uncovered.

The ad world is laser-focused on data, this is the time for brands to (re)build accurate data dictionaries. See why here.

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Data Quality

In late 2020 Alliant participated in the Q4 2020 Data Quality Truthscore release with Truthset, where they assessed the quality of our data (spoiler alert: they had great findings!). Learn more about Truthset and the results in a recent blog.

We Miss You!

Alliant is a proud sponsor of the 2021 NEMOA Virtual Spring Summit! Feel free to stop by our booth or catch up with our Sales team at Alliant’s roundtable discussion, we’d love to say hi. Check out our full event lineup here.

Alliant in the News

Alliant CEO, JoAnne Monfradi Dunn shares pandemic trends that are here to stay – flexible ad strategy, creative efficiency and more.

According to Winterberry Group’s latest research, harnessing a collaborative data strategy provides brand marketers a competitive advantage. Go deeper into data cooperatives, their benefits and more in our recent article featured on Digiday.

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Holiday Cheer

In case you missed it – Alliant is sharing some holiday vibes via video this year. Check it out here.

Great Data Can be Hard to Find

Our new eBook, “The 8 Questions Every Marketer Should Ask Their Data Partners” empowers data buyers to make informed investment decisions and thoughtfully evolve strategy. Did you miss it? No problem, you can download it for free here.

Fair & Inclusive Marketing

Following Alliant’s President and CEO’s open letter about diversity and inclusion in our workplace and industry – the team continues to engage in meaningful conversations with our associates and partners, moving closer to a cohesive concept of inclusive marketing.

Alliant in the News

Alliant’s VP of Data Science discusses how harnessing variables is crucial for DTC success in the new consumer economy.

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Time Flies When You’re Having Fun!

This August, we celebrated 19 years of Alliant! All these years later, we continue to partner with amazing marketers across industries, delivering profit-driven audiences in every channel – we couldn’t do it with our Members. Thank you

Federal Privacy Regulation

July 1st marked the start of full enforcement of CCPA. While other states are pursuing similar laws, many advocate for a federal privacy bill. Read our blog post to see what conversations we can all be having to get us to federal legislation.

Fair & Inclusive Marketing

Over the past months, we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces and in the messages we deliver every day. Read an open letter encouraging our team and industry to make every component of marketing fair and inclusive

Alliant in the News

Alliant’s VP of Digital Audiences shares recommendations on how to deliver audiences in compliance with Google’s Anti-Discriminatory targeting rules.

A deep dive into DataHub trends from March-June 2020 shows direct mail performing well (when it was dropped), and strong new customer activity in many verticals.

Alliant CEO, JoAnne Monfradi Dunn shares insights on marketing budgets and office culture with Media Post.