Snippets

Snippets

A roundup of Alliant’s COVID-19 response and exclusive support offerings for DataHub Members

Powering Pandemic Marketing

Early in the COVID-19 pandemic, the Alliant team banded together from their home offices to produce relevant content to support Members in making challenging marketing decisions. In case you missed some of these insights and ideas – here is a roundup:

Alliant in the News

Chris Morse, Alliant’s Director of Digital Partnerships, has recently published thought leadership in industry publications ClickZ, and StreetFight. Read them here:

The Cookie’s Collapse is No More Consequential than the Shift to Mobile

New Browser Policies Shift the Value to Offline Data

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Serving Our Partners in Uncertain Times

While the Alliant team is fully enabled to work remotely, business operations continue without pause.  See how the team is prepared to partner under our ever-evolving circumstances.

Cookies go to heaven

2020 started with a bang – the announcement of Google’s upcoming elimination of third-party cookies. While it’s easy to think that this change, planned for 2022, is a long way off, the time to prepare is now.

Ramping Up for 2020

Alliant’s team sponsored and attended LiveRamp’s RampUp, check out our recap of the event.

The secret to successful direct mail…

In a recent blog by Rene Hamill, she shared that optimization, powered by predictive modeling is the secret to successful modern direct mail campaigns. Not yet optimizing your DM campaigns? What are you waiting for?

Snippets – Q4

A selection of current happenings and news items from Alliant that may be of interest to our Members.

IAB Direct Brand Summit

Alliant recently sponsored IAB’s Direct Brand Summit, an event that brought together top DTC brands to discuss customer experience and the role it plays in a company’s success. Check out our takeaways.

A Data Rockstar Among Us

We’re proud to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been recognized as an IAB Data Rockstar! Donna was presented her award at the IAB Data Rockstars Awards Reception & Society of Digital Media Networking Event on October 10th.

Addressable TV Speak Made Easy

Addressable TV targeting has become a top solution for Marketers in 2019, and along with it comes a new vocabulary. Our resident digital expert, Matt Frattaroli, outlines what you need to know.

Supporting the future of our industry

Alliant has long been a supporter of MarketingEDGE and the education initiatives and opportunities in our industry. We were honored to support this fall’s MarketingEDGE Student Forum – Rick Witsell, SVP Corporate Communications, and Kristen O’Keefe, HR Manager, attended along with interns from our Product and Marketing teams!

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Upcoming Sponsored Events

Going our way? Alliant is sponsoring three major industry events this fall. Are you heading to Digiday Media Buying Summit, IAB Direct Brand Summit, or SUBTA’s Recur? Let’s meet! See where you can find us.

CCPA

The Key to Compliance: Interested in how Alliant is preparing for CCPA and how it might affect you? Make sure you receive the latest communications from Alliant regarding CCPA.

TAG Verification

Alliant receives TAG verification: In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and is now listed in its registry of trusted providers in the digital ad space! Find out more.

August Follies: Celebrating 18 years of Alliant

August Fun and Follies: Each year, we spend the month of August celebrating the founding of Alliant! With a Happy Hour, Pancake Breakfast, a visit from the local Mr. Softee ice cream truck, and the Alliant Summer Outing, the fun (and eating) never stopped. Check out photos from our favorite month of the year!

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Going our way? Meet up with Alliant at these upcoming events.

One Industry, One Set of Guidelines — With the advent of CCPA regulations, and numerous proposals for complex and sometimes contradictory rules from other states, Alliant is fully supportive of efforts to pass a single, comprehensive national consumer data security and privacy law. To that end, Alliant’s leadership is actively supporting Privacy for America — a cross-industry alliance of marketers and service providers working to achieve a single set of national standards for consumer data management.

A Fresh Take on A Proven Marketing Strategy — The rules of subscription-driven marketing are being redefined by a new wave of companies — and Alliant is proud to support the transformation. Last month Alliant attended the Subscription Trade Association’s SubSummit conference in New Orleans. The event brought together over 500 subscription-based monthly boxes, plus other products and services. The Alliant team gave a well-received keynote presentation on the 5 Data Secrets of Successful Subscription Marketers. Stay tuned — there may be some valuable new DataHub Memberships on the way from this fast-growing, dynamic marketplace. Missed the conference? Check out Alliant’s new Subscription Toolbox for the latest insights.

Growth is Good – In addition to kicking off a year-long internship program, Alliant hired eight new associates this spring across our business unit teams. With the expansion of our client services team in June, the growth continues!

A New Link in the Secure Data Supply Chain – Alliant recently received SOC 2 attestation for its real-time consumer data systems. Interested in hearing more about Alliant’s audit procedure? Check out the blog series: The Journey to SOC 2. 

Keep Your Negative Option Approach Positive – with insights and tips in this newly released blog from Alliant’s Nick Godlove, In-House Corporate Counsel. With negative option deals making a comeback subscription or renewal offers, this blog can help you avoid legal pitfalls and retain customers.

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.

Going our way?

Alliant is sponsoring three major industry events this fall. Heading to Digiday, iab Direct Brand Summit, or SUBTA’s Recur? Let’s meet! See where you can find us: https://info.alliantinsight.com/events

CCPA.

The Key to Compliance: Interested in how Alliant is preparing for CCPA and how it might affect you?  Make sure you receive the latest communications from Alliant regarding CCPA : https://info.alliantinsight.com/ccpa

TAG Verification

Alliant receives TAG verification: In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space! Find out more: https://blog.alliantinsight.com/alliant-receives-tag-verification

August Follies: Celebrating 18 years of Alliant

August Fun and Follies: Each year, we spend the month of August celebrating the founding of Alliant! With a Happy Hour, Pancake Breakfast, a visit from the local Mr. Softee ice cream truck, and the Alliant Summer Outing, the fun (and eating) never stopped. Check out photos from our favorite month of the year: