Innovation You Can Use. Exclusively for Alliant DataHub Members.

Q2 | 2019

A Team Approach to Regulatory Compliance

By JoAnne Monfradi Dunn, President & CEO

By now, everyone who relies on marketing data for business success understands that the rules are changing. Virtually every consumer-facing business needs to re-consider its obligations regarding consumers’ rights to transparency and choice in using personal information.

At Alliant, we see compliance as a team sport…

The Programmatic Alphabet Starts with DSP

Editor’s Note: Many DataHub Members are well on the road to digital marketing success. For those of you just starting down the path, this primer will give you the ‘ABCs’ you need to get started.

The Players

The Programmatic Marketing world is full of acronyms, but one of the most important to any modern marketer is DSP, or Demand Side Platform…

Optimizing Audiences of One: Alliant Real-time Scoring

Did you know that you can access Alliant’s predictive analytics and data enrichment capabilities via a real-time API? Members already familiar with Alliant’s batch data enrichment solutions may want to consider real-time delivery as a way to speed up their ability to convert prospects and optimize customers throughout the sales funnel…

The Need for Speed

Driven by our own machine learning experience, the Alliant Data Science team has found ample opportunity to create efficiencies in custom model development, recently upgrading its SAS platform to include SAS VIYA. VIYA’s multi-threaded processing, new SAS procedures, and efficient sampling methods allow Alliant’s team to deliver custom models…

Proven Data Mining Techniques to Increase your Acquisition Universe

When Alliant holds strategic reviews with DataHub Members, one comment seems to come up again and again: “Finding new or additional sources of unique and qualified names for acquisition efforts is one of our key marketing challenges”…

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.