New Challenges, New Opportunities

By JoAnne Monfradi Dunn, President & CEO

You’re most likely reading this newsletter at home, helping to minimize the spread of COVID-19. As you know, Alliant Associates have been working from home as well — and each of us hopes that you, your family, and your coworkers remain healthy…

Is Addressable TV Right for Me?

Many DataHub Members are currently advertising on TV and may be curious about the why and how of Addressable TV.  When the rumbles of Addressable began, we set out to establish partnerships across the landscape and explore how we could deliver value to our Members in a space poised for growth…

Revolutionizing Marketing Campaigns with Machine Learning

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to Alliant’s solutions. Over time, SAS also became embedded in Alliant’s production processes. To meet the expanded workloads and requirements of modern marketing, Alliant migrated to the SAS Viya platform, upgrading from SAS 9.4. As our investment in leading machine-learning tools has grown, so has our partnership with SAS…

What to Expect When Optimizing for Lifetime Value

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. The diversity of DataHub Members has provided Alliant’s team with a wide range of use cases regarding the do’s and don’ts of LTV optimization. We offer this short “bootcamp” to help you prime the pump for your own efforts…

Client Services Spotlight

Introducing the newest column of the InsightHub  newsletter – the Alliant Team Spotlight! Each quarter, we will highlight a different team, often one that executes important behind the scenes jobs. There are over 60 Alliant team members who are responsible for important components of audience building and delivery and the Member experience, and each deserves their own spotlight.

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.