Planning for Success in 2020? Lean On Alliant.

By JoAnne Monfradi Dunn, President & CEO

Seems impossible, but Q4 is on the way. That means planning season here at Alliant — and most likely in your shop too. So as you think about your goals for 2020, consider this novel resolution: Plan on implementing the results of a Fall marketing test.

Sure, Fall is go-time — the time most marketers double-down on all of the good stuff they learned over the course of the year to spin gold in Q4. But that doesn’t mean you can’t look into new ideas to jump-start new growth for next year…

A Quick Guide to Look-alike Modeling

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility.

Look-alike modeling has become an efficient go-to method for marketing teams seeking new prospects. Alliant has utilized this methodology for data-driven marketers since inception, and large platforms have offered this functionality for years. Increased demand for look-alike models in all channels has driven other platforms, such as LinkedIn, to revamp…

The Winding Road of Unique IDs

To deliver consistent consumer experiences, unique identifiers are key

Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying behavior has fragmented across a myriad of channels, managing identity in a compliant manner has become an immense challenge. According to a 2018 ANA study, only 15% of respondents said …

Alliant Earns LiveRamp’s Elite Partner Badge

Recognized for industry thought-leadership, integration & more

Alliant is proud to have been named an Elite Partner among the 500+ companies that partner with LiveRamp! This partner program is a trusted resource for brands seeking marketing data solutions. Alliant earned Elite Partner status based on integration excellence, a collaborative working relationship, and industry thought leadership…

CCPA Update

It’s September and there are only four short months before the California Consumer Privacy Act goes into effect. Alliant has been hard at work developing new procedures and processes required to comply with the law, and is well on the road to full compliance…

Snippets

A selection of current happenings and news items from Alliant that may be of interest to our Members.