
Innovation You Can Use. Exclusively for Alliant DataHub Members.
Q3 | 2019
Planning for Success in 2020? Lean On Alliant.
By JoAnne Monfradi Dunn, President & CEO
Seems impossible, but Q4 is on the way. That means planning season here at Alliant — and most likely in your shop too. So as you think about your goals for 2020, consider this novel resolution: Plan on implementing the results of a Fall marketing test.
Sure, Fall is go-time — the time most marketers double-down on all of the good stuff they learned over the course of the year to spin gold in Q4. But that doesn’t mean you can’t look into new ideas to jump-start new growth for next year…
