Thank you for your partnership in 2021, cheers!

A Quick Look Back at 2021 Product & Solution Updates

A lot happened at Alliant over the past year. Here are some quick highlights to help you and your business take full advantage of DataHub Membership!

What Marketers Can Expect in 2022

It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a…

The Marketer’s Guide to Audience Modeling

Marketers are surrounded by predictive modeling and machine learning that helps shape the audiences included in their campaigns. Predictive modeling is informing audience selection just about everywhere. Whether it’s…

How Brands Can Re-Imagine Facebook Ads Audience Modeling in the Face of Controversy

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower...

SNIPPETS

A selection of current happenings and news items from Alliant that may be of interest to our Members.