A selection of current happenings and news items from Alliant that may be of interest to our Members.
Time Flies When You’re Having Fun!
This August, we celebrated 19 years of Alliant! All these years later, we continue to partner with amazing marketers across industries, delivering profit-driven audiences in every channel – we couldn’t do it with our Members. Thank you!
Federal Privacy Regulation
July 1st marked the start of full enforcement of CCPA. While other states are pursuing similar laws, many advocate for a federal privacy bill. Read our blog post to see what conversations we can all be having to get us to federal legislation.
Fair & Inclusive Marketing
Over the past months, we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces and in the messages we deliver every day. Read an open letter encouraging our team and industry to make every component of marketing fair and inclusive.
Alliant in the News
Alliant’s VP of Digital Audiences shares recommendations on how to deliver audiences in compliance with Google’s Anti-Discriminatory targeting rules.
A deep dive into DataHub trends from March-June 2020 shows direct mail performing well (when it was dropped), and strong new customer activity in many verticals.
Alliant CEO, JoAnne Monfradi Dunn shares insights on marketing budgets and office culture with Media Post.