A selection of current happenings and news items from Alliant that may be of interest to our Members.

Alliant Joins Unified ID 2.0

Alliant partners with The Trade Desk and other industry leaders collaborating to make an open source alternative to third party cookies, a reality. Learn more in this press release.

Brand-Specific Audiences Just Got Better

350 new syndicated brand propensity audiences launched this month.  Explore the taxonomy or build stronger brand-specific custom audiences leveraging detailed credit and bank card transactions. Learn more about custom audiences.

Alliant in the News

Advertisers, do you know where your audiences come from? Addressing these barriers will create improved data strategy and much more.

The DataHub saw a 57% YoY increase in new customers across email, internet, radio and TV channels, and they placed 82% more orders than in the prior year. See what else we uncovered.

The ad world is laser-focused on data, this is the time for brands to (re)build accurate data dictionaries. See why here.