A selection of current happenings and news items from Alliant that may be of interest to our Members.

Expanding Brand-Specific Audiences

70+ new purchase-based brand propensity audiences are now available in all major platforms for two new categories: big spenders and brand switchers. Check out the updated taxonomy, or reach out for brand-specific custom audience solutions based on credit and bank card transactions.

Alliant in the News

Alliant’s VP of Digital Platform & Agency Partnerships, Matt Frattaroli, explores how contextual and audience targeting can be complimentary media buying strategies and how they can work together for the best results. Read the full article featured in AiThority.Com.

Donna Hamilton, SVP of Data Strategy, provided her thoughts on the data industry and its future in the latest edition of Truthset’s Inside the Data Providers Studio.
Alliant is proud to welcome Mitch Eisenberg to our leadership team. As the General Counsel and Data Compliance Officer, Mitch will be a strategic advisor as we continue to lead our Members and partners into the future of omnichannel marketing.