You’re most likely reading this newsletter at home, helping to minimize the spread of COVID-19. As you know, Alliant Associates have been working from home as well — and each of us hopes that you, your family, and your coworkers remain healthy.
We find that staying productive is one of the most effective ways to deal with the unavoidable inconveniences of coronavirus precautions. Working virtually, our team is fortunate to be fully capable of maintaining the pace of our business while working extra-hard to support our clients in any way they can. We hope that this has been your team’s experience too.
As we adapt to new challenges, please don’t hesitate to reach out to Alliant if there is any way we can support your business. It may be a simple request to change how we communicate with you while your access to printers or certain software is limited. Or perhaps this is a time to consider new ideas — this edition of InsightHub contains content from our team on Addressable TV and marketing for Lifetime Value — maybe this is the time to consider opportunities to add a new dimension to your marketing practice.
Our team’s goal is to emerge from the crisis stronger than ever — and the best way for us to get there is to ensure that our Members are stronger too
Although the COVID-19 response has been difficult for businesses and families, we continue to believe that these setbacks are temporary. Our team’s goal is to emerge from the crisis stronger than ever — and the best way for us to get there is to ensure that our Members are stronger too.
We look forward to a swift return, with you, to normalcy.
Yours in Good Health,
JoAnne Monfradi Dunn
President & CEO
President & Chief Executive Officer
JoAnne is the founder of Alliant – and the architect of our vision to deliver innovative consumer targeting solutions powered by the aggregated purchase transactions of multiple direct-to-consumer marketers.
A lifetime marketer, JoAnne’s career includes positions at Time Life, The Norman Rockwell Museum, and Mal Dunn Associates. She is a committed advocate for development of comprehensive data governance and security standards, and has a long history of industry service. She is also an expert baker.