On behalf of everyone at Alliant, we hope this message finds you, your family and your teams faring well and looking ahead to brighter days. Like us, you are probably beginning to grapple seriously with the question of “What’s Next?”

Is it time to reopen offices? What do customers need from us? Is our marketing striking the right tone with prospects? What has changed forever — and what will remain the same?

Rest assured, you are not alone. At Alliant, our focus is squarely on meeting the marketing needs of DataHub Members. We now have transactional data from well over 500 consumer brands. And while we are proud of our solutions, we recognize — especially in this new world — that a responsive and timely audience strategy is more important for our Members than ever before.

To that end, Alliant will soon deploy a survey to help asses our impact on cooperative Members — and how we can continue to deliver more value across channels.

I hope this issue of InsightHub will give you broader view of the scope of Alliant’s services to your organization. We continue to make strategic investments in our people, data, technology and data governance — please see the announcement our IAB certification for transparent data practices — and challenge ourselves to better put these assets to work for you.

The COVID “pause” has put enormous stress on our society and our businesses. Just as surely it offers an opportunity for marketing leaders to assess new ways to accelerate their organization’s progress.

For our part, we look forward to evolving our role as an innovative data partner to responsible marketers — and earning an opportunity to continue adding value to our relationship with you.

Be well and stay well,

JoAnne Monfradi Dunn
President & CEO

ABOUT JOANNE

President & Chief Executive Officer

JoAnne is the founder of Alliant – and the architect of our vision to deliver innovative consumer targeting solutions powered by the aggregated purchase transactions of multiple direct-to-consumer marketers.

A lifetime marketer, JoAnne’s career includes positions at Time Life, The Norman Rockwell Museum, and Mal Dunn Associates. She is a committed advocate for development of comprehensive data governance and security standards, and has a long history of industry service. She is also an expert baker.